Overview of Investment Projects to be presented at the 5th CIFTIS
Brazil has been invited to the 2018 edition of CIFTIS as "Guest Country of Honor". Brazil is bringing a high-level delegation of more than 90 members from the federal, state and municipal Governments and the private sector. In order to mark the country’s presence at the fair, this delegation aims at exposing the Brazilian market, offering investment opportunities and working on the potential for forming business partnerships for services in fields such as tourism, information technology, sports, legal consulting and much more.
Brazil is the 11th largest tourism economy in the world, where the sector represented almost 8% of GDP in 2017, generating 7 million jobs. Annually, Brazil reaches 70 million domestic tourists and has the real potential to achieve 100 million over the next 10 years. Brazil further attracts 6.5 million foreign tourists every year. Government measures under implementation, such as electronic visa and open skies with the United States, are expected to greatly enhance the country's share in the global market and increase the inflow of foreign tourists and touristic income. The Minister of Tourism is part of the Brazilian delegation to the 5th CIFTIS, along with other officials from the Ministry and 13 state and city governments, as well as business representatives. They will promote business rounds, showcase the best of Brazil's natural and cultural resources and present over 20 investment opportunities, such as hotels, piers, marinas, theme parks and tourism complexes.
Brazil is going through the digital transformation era. Investors in Information Technology and Communication Services (ITC) have been responsible for significant productivity increases in companies, rendering production chains more efficient. Brazil ranks among the top 10 markets for IT software and services in the world and local IT companies have been increasing their share in the international market. Main areas of investment include cloud computing, Internet of Things (IoT) and information security. Furthermore, Brazil stands out in the development of highly effective technologies such as electronic voting systems and financial and banking services. In view of the increasing importance of the digital economy worldwide and the growing need for new technological solutions, the IT sector is very promising both at national and international levels and can generate mutual benefits for Brazil and China as bilateral trade intensifies. Various Brazilian businesses from the IT sector will be present at the 5th CIFTIS.
Brazil is known worldwide for its tradition in several sports, especially soccer, where the country has made outstanding contribution to its promotion all over the globe. Due to strong tactical playing, Brazil exports several soccer coaches and stars to other countries. Among other Soccer Clubs, Santos Futebol Clube (home to world famous players Pelé and Neymar) proposes different projects to bring Brazilian expertise in sports to China, which include: training knowhow to form new talents (aimed at upcoming Olympic and World Cup games), setting of new Brazilian soccer schools, training programs, involving Brazilian coaches and professional experts, exchange of young talents, and, tourism in sports to bring young Chinese athletes to visit Brazil.
Brazil has over 140 thousand architects and urbanists. Close to 85% of home construction or renovation involve professionals from this area and/or civil engineers. In 2016, Brazil exported nearly US$ 19.6 billion in architectural services, while it imported about US$ 43,6 million. The Brazilian Council of Architecture and Urbanism (CAU) will come to the 5th CIFTIS to discuss the terms of a common project with the Architecture Society of China (ASC) on professional certification, as part of the Work Plan of the MoU on Trade in Services Cooperation.
Many other important investment projects will be presented by Brazilian delegates at the 5th CIFTIS, including outsourcing, business and transport logistics, consulting engineering, energy solutions, environmental protection, urban planning, education media, nuclear medicine, agribusiness and infrastructure related services.
To learn more about the projects brought to the fair and meet our delegation members, visit the Brazilian Pavilion, open from May 28th to June 1st, at the Exhibition Hall, E2-4.
Our Program at a Glance
May 29th (1 p.m.) - Brazilian Day (Room 307 A&B) - Keynote speeches and presentations from Brazilian authorities and business representatives to be followed by Parintins Festival Pocket Show:
Visit Brazil: your next tourism destination
Brazilian Services Sector: government and business perspectives
Industry 4.0: a success case
Outsourcing Delivery Model: software as a service
Soccer School Platform: forming new talents
May 31st (9 a.m.) - Invest in Brazil (Brazilian Pavilion) - Keynote speeches and presentations from Brazilian authorities and business representatives on investment opportunities: tourism infrastructure, theme and leisure parks, real estate and other infrastructure projects.
May 29th to June 1st (Brazilian Pavilion) - Business Rounds: B2B meetings